Social media advertising for small businesses.

Social media and paid advertising built around a real offer, tracked honestly from first spend — creative, targeting and landing pages that work together.

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5+Years buildingSince 2021
100+Projects deliveredLaunched and still running
6+Countries servedRemote-first delivery
100%Client satisfactionWould work with us again

About this service

What is social media advertising?

Social advertising is paying to show something to a specific group of people. The platform does the delivery; what determines whether it works is the offer, the creative and where the click lands.

One offer, properly built
Most advertising fails on the offer rather than the targeting. We get the offer and the landing page right before spending anything on delivery.
Tracked from the first spend
Conversion tracking is live before the campaign goes out. Without it you are guessing which click worked, and no budget survives guessing for long.

Most advertising fails for the same three reasons: the offer was not compelling, the creative was made without knowing who it was for, or the landing page did not continue the conversation the ad started.

We treat those three as one thing rather than three tasks. An ad that works is not one piece — it is an offer, an image, a headline and a page that all say the same thing.

Connect with the people who matter.

Scope

What you get with social media advertising.

Tracking that works

Conversions, not just clicks. Set up properly, tested against a real order, because ad platforms are known to report conversions that did not happen.

Audience research

Who is actually buying this, not a saved interest list. The platform's targeting is a starting point, not the strategy.

Creative

Several concepts, produced and tested. One image does not tell you anything; you need a comparison.

Campaign structure

Built so that results are readable: separate prospecting from retargeting, one change at a time per test.

Landing pages

Written to match the ad. Someone who clicks because of a specific headline should land on something that keeps saying the same thing.

Reporting

Cost per enquiry and cost per sale, alongside the platform numbers, because the two rarely agree and you should know by how much.

Cost

How much does social media advertising cost?

Advertising is priced two ways: a setup fee for the work of building the account and the campaigns, and either a percentage of spend or a monthly retainer for managing them. You also need a media budget, which is separate from both. What moves our side of it:

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How many platforms: One platform done properly beats three done thinly, and we will tell you which one that is before you commit to more.
Creative volume: Advertising needs fresh creative to keep working. Producing it properly is a real ongoing cost, not a one-off.
Whether landing pages exist: Existing pages that match the message cost nothing extra. Building them is a separate, quoted piece of work.
Tracking and conversion setup: Doing this properly at the start prevents months of optimising against numbers that are wrong.
How often we report: Monthly is standard and enough for most businesses. Weekly reporting suits higher spend where changes are made faster.

Your media budget is yours and it is the part that scales. Our fee does not scale with it in a way that makes us want you to spend more — we are paid the same for managing a small account well as a large one.

Process

How we run campaigns.

01
Offer and audience
What is being sold, to whom, and why they would act now. If the offer is weak we say so, because no amount of media budget fixes it.
02
Tracking first
Before any spend, we confirm the numbers work by testing a conversion against a real order. Everything after this is only as good as the data.
03
Creative concepts
Several angles produced at once, so the first test compares ideas rather than accidents.
04
Launch and test
Small budget, clear comparison, one change at a time. Early results are noisy and we say so rather than pretending otherwise.
05
Scale what works
More budget on the parts that hold up, and the ones that do not get stopped. That second part is the actual job.

Tools

What we advertise with.

Meta Ads

Facebook and Instagram, the widest reach of the platforms

Google Ads

Capturing people who are already searching for it

Pixel and Conversions API

Server-side tracking that survives browser restrictions

Google Tag Manager

One place to manage tags without touching code each time

Lookalike audiences

Finding people similar to your existing customers

Fit

When paid advertising is worth it.

Worth doing if

You have something worth advertising and need people to see it.
You get traffic but it does not convert, and you suspect the offer or the page.
You want to test whether ads work before committing a large budget.
You have run ads before and never been told what actually happened.

Not worth it if

There is no product or service to sell yet. Advertising amplifies something that exists.
The budget is smaller than the cost of running campaigns properly. We will tell you rather than take it.
You want guaranteed returns. Nobody can promise that with paid media.

Proof

We have done this before.

A few projects where the website had a clear job to do. Open one to see what changed for the business.

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Errand Bee

Live and maintained

CoreQ Performance

Live and maintained

Questions

Social media advertising questions.

If your question is not here, ask it directly. We answer honestly, even when the answer is that we are not the right fit.

Ask a different question

How much should I spend on ads?

Enough to gather real data, which for most businesses is somewhere between a few hundred and a couple of thousand per month to begin with. Below that, results are too noisy to learn from. We will give you a straight view of whether your budget can work.

Which platform should I use?

It depends on what you are selling. One platform done properly beats three done thinly, and we will recommend one to start with rather than pitch the full set.

How long before it works?

Two to three weeks to know whether the creative and targeting are in the right area, then three to six months of testing to get cost down. Anyone promising better in a fortnight is not describing advertising.

Do you need my brand assets and copy?

Yes. Ad performance is mostly a function of the offer and the message, so we need to know what you are actually selling rather than designing around a guess.

Do you produce the creative?

Yes, images, video and copy. Creative is the part that decides whether the rest works, and it needs refreshing as campaigns fatigue.

What do you report?

Cost per enquiry and cost per sale measured against real orders, next to what the platform claims. They rarely match exactly, and you should know by how much.

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